Purpose:
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Once you have this all figured out, you could finally choose the kind of font that you believe would appeal to them the most.
Require larger leading
By logo design love
Designer callie
Identity system must come
Here are some common places where you can start bringing in the vocabulary and tone that you just defined: - signup flow - call-to-action - onboarding - landing pages - notifications - emails - collateral - support flow translating robot-speak can be a daunting task